Danny Felix
DANNY FELIX / BRANDING / UNIVERSAL MUSIC
One signature.
Different ways
to be recognized.
Branding and visual identity for Danny Felix, commissioned by Universal Music. An expressive wordmark, a DF monogram and a handwritten signature share one visual system.
01 / THE CHARACTER
A voice of his own
as a starting point.
The brand manifesto presents an artist who brings together guitars and synthesizers, corridos and R&B, street culture and emotion. This blend of registers provides the context for the identity.
FROM THE BRAND MANIFESTO · TRANSLATED EXCERPTS
“Danny Felix does not compete. He moves on his own, with conviction, creating a lane no one else can follow.”
The text brings together three ideas: freedom to mix genres, a culture that values authenticity, and the contrast between energy and introspection. Its closing thought is about making music that stays.
SUMMARY OF THE IDENTITY PRESENTATION
02 / THE SYSTEM
Wordmark, monogram
and signature.
The identity combines ornamental lettering with a more gestural signature. The full name, initials and signature offer different scales of presence. Warm tones, deep green and dark contrasts connect the pieces.
03 / THE APPLICATIONS
The same identity.
A different composition.
The presentation shows how the system adapts to posters, social media and music artwork. These are branding application mockups; dates, figures and interfaces shown in them are not presented as campaign results.
HUNAB’S CONTRIBUTION
Branding and visual identity.
Wordmark, monogram and signature system.
Identity applications presented in the project.
CREDITS
Client: Universal Music.
Artist: Danny Felix.
Branding: Hunab.
Year: 2025.
Looking for an identity
with a voice of its own?
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create next?
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